Germany’s largest agency for Trade & Shopper‑Marketing.
A team of dedicated specialists. Trusted partner to market leaders for decades.
100 % focus on trade and shopper marketing — for maximum impact at the POS.
Our deep understanding of shopper behaviour and the German retail landscape gives GVK a widely recognised unique position.
We take brands where it counts: onto the shelf, into shoppers’ minds and into the basket.
Why us
100 % Focus
Long-Term Partnerships
As Equals
Synergies
Our Approach
The Experts
at the POS.
We concentrate on what makes brands strong in retail: trade and shopper marketing.
With a well-established team of experts, strong creativity, a wealth of experience, short decision paths and a true entrepreneurial spirit, we work as an extension of our clients’ teams — with one goal: selling your products.
Clients & Industries
Our clients are market leaders —
on the shelf and at the POS.
We serve more than 30 leading brands from a wide range of industries on a fixed contractual basis — from FMCG, healthcare, DIY and consumer electronics to home appliances. We speak the language of your industry and understand the needs of your target group.
Services
Everything for
Sell-Out.
We combine strategy, creativity and execution into solutions that truly deliver at the POS — from planning to flawless creative work.
Strategic Consulting
From category management to annual planning — we think along with you and think ahead. As a strategic partner on equal footing.
Creative POS Campaigns
Attention-grabbing, on-brand, sales-driving. Campaigns that stand out at the point of sale and deliver in the decisive moment of purchase.
Sales Promotion & Promotions
From mechanics development to execution — conceived, tested and implemented with measurable results.
Trade Communication
Convincing across all sales channels — sell-in materials, annual review presentations and trade communication that wins over retailers.
In-House Market Research
Focused on shopper marketing — with more than 30 partner and test stores (grocery retail, drugstores, DIY stores, pharmacies) and a direct line to store managers and decision-makers.
Our work
Careers
Jobs at
GVK.
We treat each other like family and partners — with plenty of helpfulness, motivation and enthusiasm, and the good feeling of being part of a close-knit team. With us there are no rigid hierarchies, no hire-and-fire, no fixed-term contracts, no permanent interns, no weekend work and no false vanities.
Testimonials
What Our Clients Say.
“Our relationship with G.V.K. is a true partnership. We appreciate how the creatives from Lüneburg dive analytically into the subject matter and find precisely tailored solutions.”
“G.V.K. has been our reliable partner for a good 20 years, distinguished above all by its detailed knowledge, operational excellence and creative execution.”
“With the G.V.K. team, we have an extremely competent, reliable, creative and knowledgeable partner at our side for every marketing challenge.”
“G.V.K. in three words: strategic – creative – flexible. Its industry knowledge makes G.V.K. an important strategic sparring partner.”
“Together with our lead agency G.V.K., we have sharpened our profile and optimised our brand presence. We value the constructive dialogue and the high level of creativity.”
“G.V.K. is my best point of contact for strategic questions, absolutely reliable — and keeps surprising me creatively!”
Success in retail starts with
the right partner.
Whether you are a market leader or on your way to becoming one: we are your partner for lasting success at the POS. Let’s talk.
G.V.K. mbH
Johannes-Gutenberg-Straße 3
21337 Lüneburg
Phone: +49 4131 7897-0
Email: info@gvk.de
File upload: www.gvk-service.de